We're a diverse team with tons of collective experience in strategy, business development, finance, product development, retail, fashion, brand management, digital marketing, and web development.

We're a potent mix. Our merchandising manager has some interesting stories to tell during her time at Adora. One merchandiser is also professional make-up artist. Our designer is an award-winning blogger. Our Founding Editor is the former editor of Metro magazine. Our CEO is a published author and loves modeling (the Excel-type, though. No runways, please) One of us paints (no, not nudes). Our dev guy loves his chow chow unconditionally, even if it hurts.

We're not vanity entrepreneurs. We buckle down and do the work. We're passionate about new products and bringing new ideas to life. Oh, and we're a chill all-Pinoy team (no foreign bosses breathing down you're neck and hitting on you after work). We want to redefine entrepreneurship in the Philippines, and want you to be part of the ride.


Oliver Segovia
Founder & CEO

Loriane San Juan
Merchandising Operations

Katrina Holigores
Founding Editor

Alexandra Lapa
Creative Director

Amanda Lapus
Business Development Manager

Nemia Aquino
Business Development Manager

Franz Alfonso
Product Manager

Raphael Quisumbing
Head of Technology

Joseph Segovia
Digital Marketing

Christian Cuerdo
Inventory Operations

Patrick Segovia
In-House Photographer